There is no question about it, with the technology that is present today, communication is moving faster than ever. In the past, email marketing was used primarily as getting a marketing message across to a list of subscribers. Now businesses and individuals have a wide range of marketing solutions at their disposal. With so many solutions available it may be hard to choose just one. However, with all the advances that are available, email marketing websites is still one of the most effective. Since the first email message was sent in the 1970s, this form of marketing has remained one of the most popular forms of gaining conversions. Capterra recently announced that there are approximately 3.9 billion active emails in use. By the year 2017, that number is expected to reach almost 5 billion. There are almost 247 billion emails sent on a regular day. In addition, for every $1 that is spent on email marketing, one can expect a return of $44.25. Businesses have found that proper email marketing is 40 times better in bringing in new customers as opposed to Twitter and Facebook.
Why Has Email Marketing Continued To Thrive?
One of the reasons email marketing has remained so popular is that it allows you to effectively reach out to your customers and inform them of news, products, and special offers that directly obtain to them. Email marketing has also remained one of the most cost-effective methods of reaching customers. When you remain in contact with your customers on a regular basis, you are able to track the performance of each campaign. Many customers actually prefer email marketing websites about various products and services as it allows them to read it on their schedule. What fascinates people the most about email marketing is the fact that it has such a high conversion rate. It brings in the highest ROI out of any other marketing strategy. This is the number one reason it is one of the most popular marketing techniques being used today.
How To Create A Successful Email Marketing Campaign
Of course, any email campaign websites is not going to bring in a windfall of money or leads. In fact, some can be complete bombs. The success of any campaign is going to depend on how well you can create and optimize a campaign. One of the first things that needs to be done s to properly target the right audience and create a message that is going to resonate with them. Understand what it is going to take to make that group of people to click a link. The email should not be an advertisement but a message that is going to provide value as well. When you are able to do this, you will retain your subscribers and they will continue to read your emails. Otherwise, you are going to see many unopened emails as well as a diminishing list of subscribers. It is important to treat your subscriber base as individuals and not just dollar signs.
Another aspect that many marketers miss is offering an enticing headline. This is what draws your readers in. However, make sure the content of the email is relevant to the subject line. Remember that people have busy lives and no one wants to sit reading long emails. Keep it short and to the point. Try to add relevant images and graphics and avoid long blocks of text. You want your reader to be able to scan through the message and grab the most important parts. You want to keep a consistent message that helps to identify your brand. A call to action is always needed if you are looking to get a conversion. The call to action should always be one of the last things that the reader sees. Finally, remember that more and more people are on mobile devices websites. With this in mind, you want to optimize your campaigns for these devices as well. If you create a sound strategy, you will see incredible benefits.